Heather returned to the region where she grew up on a family farm to start Suncrest Gardens Farm in 2003, and has been making pizza for on-farm pizza nights since long before it was cool. She shares with us how she grew the farm and value-added operation to provide her with a full-time living, including developing the infrastructure, marketing to regular and occasional customers, and how she’s negotiated the regulations for her small-scale processing facility, as well as how her marketing strategy has evolved through the years.
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Quotes from the Show
The "Eat well, smile often" tagline was something that came very early in the whole farm. It's really what's at the heart of everything.
It came to a certain point where the farm really needed all of my time and energy for it to become what it needed, and that was a really great point to come to and watch it flourish more because I was able to put even more into it.
Now it's trying to figure out how much less I can grow and still have enough to meet my needs.