We discuss the value-added products and how those fit into the work and overall business of Kitchen Garden Farm, since they account for a significant portion of the farm’s revenue. Tim and Caroline dig into the process of scaling up their operation, including how they manage a multitude of different locations for production. And Caroline and Tim share how they’ve developed a wholesale-only marketing strategy, and the nuts and bolts of how that works on their farm.
Sponsors
Vermont Compost Company: Founded by organic crop growing professionals committed to meeting the need for high-quality composts and compost-based, living soil mixes for certified organic plant production.
Farmers Web: Making it simple for family farms and farm cooperatives to streamline working with their buyers. By lessening the administrative load and increasing efficiency, FarmersWeb helps producers save time, manage their business, and work with more buyers overall.
Quotes From the Show
[Caroline] I'm kind of a workaholic and really found that I wasn't doing the best for my child by just bringing her out into the field with me. That that wasn't actually ... the vision wasn't matching what I thought it was going to be like.
[Tim] You have to be stronger than you know you can be. [Quoting from the Terminator]
[Caroline] at a certain point, if you want to get bigger, you've got to find a market elsewhere, because there's just ... The River Valley Co-op in Northampton can only have so many suppliers of bunched carrots and pickle and cucumbers.