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060: Mike Bollinger on Finding a Niche and Accessing Markets

3/31/2016

3 Comments

 
Farmer to Farmer Podcast | Guest | Mike Bollinger | River Root Farm
Mike Bollinger raises about three acres of outdoor vegetables and a half acre under cover just inside the city limits of the small town of Decorah, Iowa, with his wife, Katie Prochaska. River Root Farm serves grocery stores and restaurants in its local market in Decorah, as well as in surrounding small cities and Minnesota’s Twin Cities. Enterprises at River Root Farm range from microgreens and transplants to fresh herbs and four-season salad greens.

Mike and Katie have worked hard to adapt to the marketplace in rural Northeast Iowa as they slowly laid the groundwork for their farm. They’ve found ways of making a living on the farm that didn’t put them into direct competition with an already crowded market farming scene in Northeast Iowa. We dig into how they’ve gone about testing markets and products to limit risk and maximize potential as they grew the business to a point where they could make the leap into both farming full time.

We dive deep into the details of how they’ve made the logistics work for co-shipping and cross-docking their product by adapting to the distribution system around them., discuss some of the finer points of producing transplants for sale to grocery stores and other retailers, and look at how River Root Farm harvests and handles their microgreens.

The Farmer to Farmer Podcast is generously supported by Vermont Compost Company.

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Quotes from the Show

Some of those niche markets [have made] our farm more viable in such a small community with a significant number of growers who are doing things similar to us.

We’ve been around long enough, [and] we’ve really focused on consistency and quality and just trying to create the system and the process so that things can run smoothly. And that has allowed this exponential growth for us to happen.

[Regarding the production of transplants for sale:] We’ve had to work that system out, but it’s very easy for us to work in this controlled environment where we know what to expect.

Don’t be afraid to experiment. Don’t be afraid to try things out. Don’t be afraid to fail.

Show Links

The mini pallet system that Mike referenced is pictured here:
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Mike referenced a project I did with Iowa State University’s Leopold Center, the Transplant Production Decision Tool.

River Root Farm’s germination chamber, which features an auto-filling water pan, came from Phytotronics.

Mike sent pictures of the integrated benches he discussed for transplant production:
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Download

3 Comments
jonathan Bruderlein link
4/11/2016 07:40:48 pm

First off... Thanks's Chris for putting on such a dynamic, informative, and entertaining podcast!!

My question pertains to Mike's mention of the 20 gallon salad spinner as being his favorite tool. I was wondering what model you use and if you had any comments or recommandations. How many pounds per hour are you able to dry with this set up? We are a Quebec horse powered CSA and market farm growing 6,5 ac of veggies for a total of 235K$ gross sales... including about 75k$ of mesclun, arugula, and spinach... which we're still drying with a pair of washing machines which I find inefficient and contrary to our farms commitment to food safety.

Thanks and have a great spring!

-Jonathan

Reply
Mike Bollinger
4/12/2016 07:00:10 pm

The brand we have is Manhartt, they were bought out by Hobart. Delfield and Electrolux also make similar models. We found ours on an online auction for $350. Spin on 3 minute cycles and can run 12 lbs per cycle. Hope that helps, ask away if you have any more questions.

Reply
jonathan Bruderlein link
4/14/2016 06:22:11 am

Hey Mike,

Thanks a lot for the info... 350$ online.. nice... they're like 2500$ new it looks like.

Cheers,
Jonathan




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