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172: Allan Gandelman of Main Street Farms on Meeting People’s Needs through Scaling and Marketing Decisions

8/2/2018

1 Comment

 
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Allan Gandelman raises 45 acres of crops at Main Street Farms in central New York state with his partner, BobCat. With twenty employees in its eighth year in business, Main Street Farms sells through a CSA, farmers market, and wholesale accounts.

Main Street Farms got its start in 2011 with an acre of production and an aquaponics set up, so they’ve grown a lot in the last eight years and Allan and I talk a lot about the process of scaling up their operation and finding their way with different mixes of enterprises and marketing outlets, and how that has meshed with meeting the needs of people on the farm.
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We dig into Main Street Farms’ 42-week CSA, their acre of greenhouse production, and their new hemp enterprise and how it all fits together into a coherent whole.

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Quotes From the Show

Our farm looks different every single year. It's never been the same from one year to the next.
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What we realized over the last year, two years, was that most people didn't value the CSA the same way that us as the farmers were valuing the shares

Show Links

Allan found the programming at New York’s  Groundswell Center for Local Food and Farming very helpful in his startup years.

Transcript

The transcript for this episode is brought to you by Earth Tools, offering the most complete selection of walk-behind farming equipment and high-quality garden tools in North America. And by Osborne Quality Seeds, a dedicated partner for growers.  Visit  osborneseed.com for high quality seed, industry-leading customer service, and fast order fulfillment. Additional funding for transcripts provided by  North Central SARE, providing grants and education to advance innovations in Sustainable Agriculture.
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1 Comment
Ryan
8/17/2018 10:24:29 am

I love listening to JM speak. His remarks are balanced and thoughtful, and I appreciate that he takes the time to share his knowledge freely.

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